As a marketing consultant and coach, I aim to support and empower organisations to go-to-market better and faster.
No one knows your business better than you, so I do this in a collaborative way by guiding and coaching teams in developing sustainable go-to-market strategy and tactics.
Whether you need to attract investment, start to sell and scale your solutions or explore new market opportunities, it is never too soon to be better at marketing.
Go-to-market better faster
With a background in international MedTech and decades-long experience of product launch and marketing, I help any organisation from startups to small/medium-sized companies to international corporates with go-to-market strategy. I do this because there is often a gap in marketing knowledge and experience and/or a new go-to-market approach is needed. Whether you need to attract investment or start to sell and scale your solutions or explore new market opportunities it is never too early for better, faster marketing.
Whereas pure consultancy provides focused guidance for immediate outcomes, coaching better enables organisations to reach their goals while fostering longer-term development. When planned with and facilitated by specialised and experienced coaches, tailored group work using tried and tested methodology combined with your own knowledge and experience is the way to go. It quickly and efficiently gives rise to the best strategy and tactics to reach your most urgent business and go-to-market goals.
- Competence: Marketing fundamentals & methodology
- Strategy: Marketing plan
- Tactics: Campaign planning
- Selling: Customer conversations
Applying tailored marketing methodology for the co-development of strategy, campaign planning and customer conversations not only help teams to quickly develop a roadmap for their immediate goals, but also aligns them behind implementation and execution, and empowers them for the future. This is not only essential for you but also for external stakeholders with a vested interest in your success like executive management, business partners, investors, clusters, incubators, educators, and so on.
Every situation is unique so I tailor programmes to fit. But whether you're an early startup or a multinational corporation, it is never too soon to be better at marketing.
Can we set up some time to explore how this could benefit you?
Holistic
While technology continues to provide new and better tools for business and marketing, some things remain the same. With decades-long experience combined with digital marketing certification, I ensure you take from both classical and digital marketing approaches to form the right strategy.
Methodological
Any successful strategy must be based on sound methodology. Whatever the specific needs, I develop with you a structured approach to reach your goal using tried and trusted marketing methodology.
Personalised
One size does not fit all. I take the time to understand your current situation to develop programmes to reach your specific goals while also respecting available resources and preferences: people, budget, time, location, onsite/offsite/online, etc.
Personal
People learn from one another. Personal support for tailored planning and effective execution of programmes that bring people together, whether online or face-to-face, in the Rhein-Main region and beyond.
Specialised
With a scientific background and having worked with innovative and high-tech product launch and commercialisation in Medtech, I understand both the healthcare industry and technologies.
Experienced
With decades long international marketing experience (25+yrs Abbott Labs), I combine a long track record in corporate, medium-size and startup B2B marketing.
Team strength
With your own internal wealth of experience and knowledge, not many will be able to understand your business as well as you do. Inclusion of the right internal stakeholders is the best way to develop comprehensive and effective strategy. Through group work, this inclusion also strengthens relationships through team-building, which is especially important during times of change and growth.
Internal alignment
While strategy development may not always involve a team, successful execution always does. Involving the right stakeholders ensures that after harmonised strategy and plans are delivered, the alignment and commitment needed to follow through are also built in.
Empowering
Compared to pure consultancy (literally: giving expert advice in a particular field), a team-oriented coaching approach better fosters the development of internal competence. Working collaboratively using agreed methodology ensures a transfer of knowledge that lives on.